Thayers brand is best known for its iconic Witch Hazel Aloe Vera Formula Facial Toner, a best selling product. Thayers has been a vegan and cruelty-free…
Are hello products cruelty free? hello® products are vegan and do not contain any animal byproducts. Hello bills itself as “a company that doesn’t test on animals….
You’ve likely noticed the sudden popularity of beauty fridges. On Instagram it’s all about storing costly skincare in your mini skincare refrigerator. In my mind anything…
In order to be a more ethical based consumer, we need to know and promote the truth about the animal testing industry. Studies have proven that…
First Aid Beauty is famous for their Ultra Repair cream. A non-greasy moisturizer for dehydrated skin and eczema that provides instant relief and long term hydration for dry skin….
Make Up For Ever is a French makeup brand owned by LVMH (they own Sephora). MAKE UP FOR EVER has been part of the world leader…
One myth that is misleading is that people think animal testing for skincare and cosmetics is a gentle thing like putting makeup on a bunny. Animals…
Water Creams have become very popular in the last few years. What is a water cream? They’re water-based, which makes them feel kind of like a…
I’m shining a spotlight on uncovering greenwashing in skin care and how to spot dirty techniques brands can use to mislead you. Who really cares about…
On February 12, 2020, Unilever announced that Suave is now PETA certified cruelty-free. What does that mean exactly? Can cruelty-free ethical shoppers buy Suave products now? Or is…
Dupe is short for duplicate. Dupes are sort of like the generic of the makeup and skincare world. What is a dupe? A skincare or makeup…
I have learned that Physicians Formula are selling in China (like Wet n Wild and NARS) and can no longer be considered cruelty free. I’m truly…
Procter & Gamble is acquiring Billie, a subscription, female brand focused on women’s beauty and grooming needs. The company announced plans to acquire Billie, a subscription-based,…
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