Cruelty free and vegan, dental and oral care brands

Cruelty-free and vegan, dental and oral care brands:

Cruelty free and vegan, dental and oral care brands 1

A guide to Cruelty-free and Vegan mouthwash, toothpaste, tooth powders, dental floss, dental tape and teeth whitening, because animal testing is seriously unfriendly.

 If you want to switch to cruelty-free/vegan/eco-friendly dental care, it can be hard to find oral care products you need at your local drugstore. Almost all drugstore store dental care and oral hygiene brands are non-cruelty free. With rare exceptions these brands are owned by the large non-cruelty free corporations and sell their products in mainland China where animal testing is mandatory by law. The exception to this rule is Tom’s of Maine and hello (which is owned by animal tester Colgate-Palmolive while remaining cruelty-free).

To help you switch to cruelty free dental care and oral hygiene I’ve compiled the most comprehensive list of ethical oral & dental care brands I could find and their best selling products. Please note that some brands are fully vegan, whereas others offer vegan options as part of their range.

Beautybulletins STANDARD:

    • NO animal testing for finished products
    • NO animal testing for ingredients
    • NO selling in mainland China

Many of these cruelty-free brands use Xylitol. It is an organic, natural sweetener derived from the fibrous part of a plant known to prevent bacteria from sticking to the teeth. Published clinical trials over the past 25 years have shown Xylitol has a significant impact on the reduction of tooth decay and prevention of cavities. Essentially, Xylitol replaces fluoride in most formulas.

Dr. Brite

Dr. Brite was founded and created by a dentist and a medical doctor: Dr. Pooneh Ramezani and Dr. Paris Sabo. The Drs fused their years of medical knowledge with the latest in natural ingredient research to help craft Dr. Brite’s safe, effective, and ultimately tasty oral care formulas.  Dr Brite uses an SLS-FREE, naturally derived foaming agent made from coconuts that is added to the toothpastes. Plus, they never use sulfate derivatives to get away with claiming “sulfate-free”. Get 5% Off Sitewide with code BRITE5.

  • Vegan & Gluten Free . PEG Free. Cruelty-Free. NON-GMO. SLS-free. Phthalate Free ✨Fluoride Free. Leaping Bunny certified. 🐰Woman owned. Made in USA. Free shipping on your first order!
Cruelty free and vegan, dental and oral care brands 2


Born in 1959, JASON® brand was one of the first to offer personal care products without harsh chemicals. For over 50 years, we have delivered safe, wholesome, no-nonsense products that happen to really work. Formulas don’t contain petrolatum, sodium lauryl or laureth sulfates (SLS), parabens or phthalates. And we never test on animals. We invite you to try the entire line of safe, effective, body-loving products.

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Desert Essence

Plant-powered Dental care. Provides botanical care for teeth and gums, neutralizes odor-causing bacteria. Desert Essence toothpastes are Non-GMO-Project certified and free of fluoride for your peace of mind. They have mouthwash, toothpaste, COCONUT OIL DUAL PHASE PULLING RINSE dental floss and dental tape. Some formulations include Prebiotics formulated with Inulin, Perilla Seed.  Cultivate a healthy mouth microbiome to help keep odor-causing bacteria at bay. Vegan friendly.

Kiss my face

For over three decades, Kiss My Face has been formulating and manufacturing environmentally-friendly and pure beauty products with natural ingredients. No Kiss My Face products are tested on animals, and none contain synthetic colors. Their ingredients are cultivated and packaged with sustainability in mind, and their formulas combine traditional ingredients and state-of-the-art science to ensure effectiveness.

Cruelty free and vegan, dental and oral care brands 3

NOW Solutions XyliWhite

Uses vegetarian/vegan ingredients in mouthwash and toothpaste. Xylitol‚ a natural sweetener‚ reportedly restricts the growth of harmful bacteria on your teeth and averts tooth decay‚ plaque‚ tartar‚ and cavities. Contains 25% Xylitol‚ one of the highest contents available! Contains 25% Xylitol‚ one of the highest contents available! Formulated with the purest ingredients. Free of SLS (Sodium Lauryl Sulfate).
For adults and children. Fluoride-Free. Gluten-Free. Paraben-Free. Reduces Plaque.


Auromere’s Formula combines the naturally cleansing and potently invigorating properties of Neem* and Peelu with 22 other barks, roots, plants and flowers that have been esteemed for centuries by Ayurvedic Specialists for their separate and combined efficacy in maintaining superior dental hygiene. Use Less per Brushing. 1 Tube Lasts 3 Times Longer. Alcohol-Free mouthwash too! Free Of Fluoride, colors, dyes or bleaches, parabens, gluten, artificial sweeteners, cruelty. *Certified Organic Supercritical Extract of Neem for increased potency.

Heritage Products

Healthy and tasty mouthwash, tooth powders and toothpaste with natural flavors. Heritage Products manufactures products that take care of your body instead of using harmful toxins and harsh chemicals by using ingredients like grapefruit seed extract and activated charcoal. Prickly ash bark or Zanthoxylum ‚ also known as “toothache tree”‚ helps reduce toothache and other conditions that support dental health. Hydrogen Peroxide Mouthwash also includes Xylitol a natural sweetener‚ that reportedly restricts the growth of harmful bacteria on your teeth and averts tooth decay‚ plaque‚ tartar‚ and cavities. Fluoride-Free / Sulfate-Free / Gluten-Free / Paraben-Free / Vegan / Vegetarian / Cruelty-Free.


XyloBurst is a line of natural sugar-free sweeteners and oral care products. Choose from a wide selection of gums, mints, oral rinses, and more. Xylitol has 40% fewer calories and 75% fewer carbohydrates than sugar. These xylitol-based products are also aspartame free and will leave your mouth feeling clean and refreshed all day long!

PureFormulas -Pure Healthy Goodness, Highest-Grade Natural Supplements! Fast, Free Shipping!


PerioBrite® by Nature’s Answer strives to provide high-quality, natural supplements to promote overall health and wellness. It’s one of the first companies to manufacture alcohol-free extracts. It reviews decades of scientific research to combine the benefits of vitamins and minerals with herbal ingredients. Most of its products are formulated with wildcrafted herbs, which are grown organically in their natural environment


Xlear has been recognized as the leading manufacturer of xylitol-based products in North America since its founding in 2000. With a simple goal, to provide cost-effective prevention so people can live healthy lives, the business strives to continue providing new and innovative dental and oral care under their brand names Xlear and Spry.

Organix South

With Supercritical Extracts of Supercritical Extracts of Grapeseed, Neem Leaf and Neem Bark to keep Your Teeth and Gums Healthy . Cruelty Free. Vegan. Includes Xylitol. Free of Flouride, Parabens, Sulfates, Gluten, Artificial Colors or Flavors.


Tooth powders, Mouth rinse, toothbrushes and floss. Neutralizes mouth acids. Lower Abrasivity. Cleans teeth & freshens breath without fluoride, BETTER THAN PASTES! Natural Effervescence makes it better! Reduces Tooth Decay. Helps Eliminate Plaque. Freshens Breath .No Plastic Boxes. 100% Vegan Waxed. Free Of Animal products, beeswax, mineral wax, parabens, artificial colors or sweeteners, animal testing. Vegan.

The Natural Dentist

The Natural Dentist products are scientifically formulated using carefully sourced botanical, herbal and mineral ingredients to Clean Away Plaque & Stains. Uses effective natural cleaning ingredients (With Purified Aloe Vera and Xylitol ) and provides maximum protection against cavities and acid erosion and Fights Tartar – without SLS or artificial dyes and sweeteners. Fights Tartar. Free of SLS (detergent), alcohol, artificial dyes, sweeteners, preservatives and animal cruelty.

My Magic Mud

Earth-sourced personal care products. After years of research and development, products are made with premium ingredients, formulated with a commitment to the highest ethical standards. Includes Enamel-safe coconut shell charcoal that is a powerful, all-natural tooth whitener that removes plaque with every use. Activated coconut shell charcoal pulls stains from the pores of the teeth and has powerful detoxifying properties that are proven safe and meet numerous oral care standards. Calcium bentonite clay lifts and pulls away impurities, toxins and bacteria, then deposits minerals back into the teeth.

Cruelty free Teeth Whitening


Made with natural ingredients like pomegranate, chamomile flower, aloe vera, and menthol to deliver a fresh, minty experience. glowup. is the only whitening product that is tailored to your unique smile. They take into account dozens of factors like your teeth’s sensitivity, brushing habits, and diet to create the fastest acting, most effective, and completely sensitivity-free formula for your smile. See results in as little as 5 minutes a day, for 6 days. Cruelty-free and vegan.


If for whatever reason you’re not satisfied with the results glowup happily tweak your formula so it’s perfect for you. Each treatment can last as long as you need, and as short as just 5 minutes.

Dr. Brite

Professional grade teeth whitening, at home. Get brilliant white teeth, safely, with GET BRITE™Turn back the yellowing and dulling of your smile with a simple erasing action and an innovative teeth whitening filled with natural and organic ingredients. After 2 days, reveal a smile that’s 2 shades whiter. Vegan & Gluten Free. PEG Free. Cruelty-Free. NON-GMO. SLS-free. Phthalate Free. Leaping Bunny certified. Made in USA. Get 5% Off Sitewide with code BRITE5.

Buy 1 Get 1 Free: Whitening Pens!

Tooth Brushes

Various brands. The American Dental Association recommends changing your brush at least every three months. If you’re getting over a cold or flu, we recommend changing your toothbrush to avoid spreading germs and reintroducing the virus to yourself.

123 Grin! (FLOSS-BRUSH-STICKER) kids Oral Care Set On Sale $19.99, Shop Now!


Please keep Xylitol away from animals. Xylitol is extremely dangerous to dogs. Even the smallest amount of it can lead to fatal consequences. Xylitol is safe for people, because people have different metabolisms than animals.

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FTC Disclosure: Affiliate links are used. If you purchase through the links, I receive a very small commission that keeps this site going & telling people about being cruelty free. All review opinions are my own and always will be!