Are hello products cruelty free?
hello® products are vegan and do not contain any animal byproducts. Hello bills itself as “a company that doesn’t test on animals. ever. Because animal testing is seriously unfriendly. we love our furry friends “. Hmmm. Odd that they sold to company that does. They were initially just toothpaste but have since expanded into deodorant.
Colgate-Palmolive (animal tester) is expanding its oral / dental care offerings to include cruelty-free brand Hello.
The company announced that it has entered an agreement to acquire Hello Products. Noel Wallace, Colgate’s president and CEO said. “With its distinct on-trend positioning, Hello is a terrific complement to our Colgate and Tom’s of Maine brands and we look forward to supporting its continued growth and success.” Almost all brands owned by Colgate-Palmolive are not cruelty-free, like Soft soap, Elta MD skincare and Speed stick.
Non cruelty-free companies continue to acquire cruelty-free brands, they continue to profit from the cruelty-free industry while not being cruelty free. Why does that matter?
Parent companies test on animals and then gain from cruelty-free brands ethical brand name reputations. It seems unethical and deceptive.
Hello was a purely cruelty-free brand of oral care, I’ve used their watermelon toothpaste which really liked. I also have used their toothbrushes as well. I’m miffed that I need to find a new brand.
Cruelty free dental and oral care brands:
- Jason brand
- Desert Essence
- Kiss my face
- NOW Solutions XyliWhite
- Heritage Products
Hello Products made a deal with Colgate to keep the brand cruelty-free. It does not automatically mean that the brand will start testing on animals but if you care about not supporting cruel parent companies, Hello Products would be the last ones I would use.