P&G* has acquired First Aid Beauty (FAB)

P&G is a company which has acquired many beauty brands before such as Olay, SKII, Aussie and Herbal Essences, along with many others. None of which are cruelty free.
P&G Beauty also bought natural deodorant and personal-care brand Native.


pandgDubbed as cruelty-free*, clean beauty, the brand says it offers “effective, feel-good solutions and head-to-toe essentials for all skin types”. *Proctor & Gamble tests on animals.

Under P&G, FAB will be able to increase its global footprint “much faster and so much more effectively,” Founder  Lilli Gordon noted, and gain access to more research and development resources. Hmmm. That would include animal torture performed by  P&G.

Supporting animal testing in India

On the 22nd of September 2014 reported that although India had made great progress in ending cruel experiments on animals after its ban on testing cosmetics on animals, the ban on imported animal-tested cosmetics into the country and the removal of animal tests for cosmetics and household products (such as cleaners and detergents) from the relevant standards by the Bureau of Indian Standards. But the Indian Beauty & Hygiene Association (IBHA) and its small group of members – which included largely foreign brands such as Procter & Gamble – actively opposed this life-saving progress.

Worst Ethical Consumer rating for animal testing policy

In October 2017 Ethical Consumer viewed Procter and Gamble’s website for its policy on animal testing. The policy stated: “At P&G, We do not test our products or ingredients on animals anywhere in the world unless required by law. This means they test on animals to sell to foreign markets like China, etc. boycottpgP&G therefore received Ethical Consumer’s worst rating for its animal testing policy.

Proctor and Gamble, an Ohio based company that sells many products, uses animals to test the safety of its products. One of the tests used is called LD-50 (Lethal Dose 50%). This test requires that a substance be given to a number of animals until 50% of them die.

P&G will certainly benefit from this acquisition as it will be able to bring in those customers that are already part of First Aid Beauty.

Cruelty Free Alternatives to First Aid Beauty