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First Aid Beauty is No Longer Cruelty free.

First Aid Beauty is famous for their Ultra Repair cream. A non-greasy moisturizer for dehydrated skin and eczema that provides instant relief and long term hydration for dry skin. Another fan favorite is First Aid Beauty Facial Radiance Pads. The basis of their skin care is that it is fragrance free and contains colloidal oatmeal- and FDA-designated skin protectant that relieves itching and minor irritation caused by eczema, rashes, and other skin conditions. First Aid Beauty often also includes Shea Butter: Moisturizes and protects the skin barrier with vitamins, minerals, and essential fatty acids.

First Aid Beauty is No Longer Cruelty free. 1

First Aid Beauty (FAB) was acquired by Procter & Gamble sometime ago back 2018. Procter & Gamble are notorious for animal testing, In fact some of worst in the beauty industry. See below.

I figured it was only a matter of time before First Aid Beauty (FAB) was not cruelty-free after that.

It looks like I was right. Even though FAB isn’t the one doing the actual animal testing prior to selling the product, they have basically green-lit animal cruelty by deciding to enter the Chinese market knowing full well that their products will be tested over there at some point (to what scale and extent they will never know, but occurrence guaranteed).

First Aid Beauty (FAB) has joined the Chinese market

Why does selling in China matter?

Chinese law states that foreign cosmetics need to be tested in government approved labs. While it may not be the foreign company’s own policy to test its products on animals, in order to sell in China, the company must pay for animal testing to be conducted on their products in Chinese government-approved facilities. There are ways to skip the premarket animal testing but there is NOT a way to skip the post market animal testing in China.
No brand is exempt from POST market animal testing in China. Chinese officials can  pull items off shelves for animal testing and don’t need a brand’s permission to do it. They don’t have to inform the brand of these actions either.

 Post-market animal testing occurs in China if the authorities want to perform addition safety tests on products. In the event of a customer complaint, the Chinese authorities would be able to test First Aid Beauty (FAB) products on animals. No brand sold in China is exempt from this law.

Procter & Gamble acquired First Aid Beauty (FAB)

Procter & Gamble is a company which has acquired many beauty brands before such as Olay, SKII, Aussie and Herbal Essences, along with many others. None of which are cruelty free.
P&G Beauty also bought natural deodorant and personal-care brand Native. They own Secret deodorant as well. They also acquired Form and Bevel, health and beauty products for people of color.


Dubbed as cruelty-free*, clean beauty, the First Aid Beauty brand says it offers “effective, feel-good solutions and head-to-toe essentials for all skin types”. * Proctor & Gamble tests on animals.

Under P&G, First Aid Beauty (FAB) will be able to increase its global footprint “much faster and so much more effectively,” Founder  Lilli Gordon noted, and gain access to more research and development resources. Hmmm. That would include animal torture performed by  P&G.


Procter & Gamble supports animal testing in India

Worst Ethical Consumer rating for animal testing policy

Proctor and Gamble, an Ohio based company that sells many products, uses animals to test the safety of its products. One of the tests used is called LD-50 (Lethal Dose 50%). This test requires that a substance be given to a number of animals until 50% of them die.

In October 2017 Ethical Consumer viewed Procter and Gamble’s website for its policy on animal testing. The policy stated: “At P&G, We do not test our products or ingredients on animals anywhere in the world unless required by law. This means they test on animals to sell to foreign markets like China, etc. P&G therefore received Ethical Consumer’s worst rating for its animal testing policy.

Cruelty Free Alternatives to First Aid Beauty

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