Thayers brand is best known for its iconic Witch Hazel Aloe Vera Formula Facial Toner, a best selling product. Thayers has been a vegan and cruelty-free…
Are hello products cruelty free? hello® products are vegan and do not contain any animal byproducts. Hello bills itself as “a company that doesn’t test on animals….
In order to be a more ethical based consumer, we need to know and promote the truth about the animal testing industry. Studies have proven that…
First Aid Beauty is famous for their Ultra Repair cream. A non-greasy moisturizer for dehydrated skin and eczema that provides instant relief and long term hydration for dry skin….
Chances are you’ve heard of celebrity makeup artist Charlotte Tilbury. She is famous for her products Pillow Talk lipstick and eyeshadow, Airbrush Flawless Finish, Magic Cream moisturiser,…
One myth that is misleading is that people think animal testing for skincare and cosmetics is a gentle thing like putting makeup on a bunny. Animals…
How to identify cruelty free vs vegan items Many assume that if something is labeled as vegan, it must also be cruelty-free (and vice versa). How…
On February 12, 2020, Unilever announced that Suave is now PETA certified cruelty-free. What does that mean exactly? Can cruelty-free ethical shoppers buy Suave products now? Or is…
Dupe is short for duplicate. Dupes are sort of like the generic of the makeup and skincare world. What is a dupe? A skincare or makeup…
I have learned that Physicians Formula are selling in China (like Wet n Wild and NARS) and can no longer be considered cruelty free. I’m truly…
Procter & Gamble is acquiring Billie, a subscription, female brand focused on women’s beauty and grooming needs. The company announced plans to acquire Billie, a subscription-based,…
Natura Acquires Avon in 2020 Does Avon test on animals? Is Avon PETA certified? Former Avon lady reports on Avon and its cruelty-free claims. Natura &…
In a newly issued statement, the Humane Society of the United States underlined the re-introduction of H.R. 2790, or the Humane Cosmetics Act, to the U.S….
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