Natura Acquires Avon in 2020
Does Avon test on animals? Is Avon PETA certified? Former Avon lady reports on Avon and its cruelty-free claims.
Natura & Co Holding S.A. and Avon Products, Inc. have announced that they have received all regulatory approvals required to complete Natura & Co’s acquisition of Avon Products, Inc., paving the way for the closing of the transaction expected on 3 January 2020.
This will result in the creation of the world’s fourth-largest beauty company, grouping together Avon, Natura, The Body Shop and Aesop. As a purpose-driven company, Natura & Co will have a stronger voice to advocate for causes including female empowerment, fighting the climate crisis and cruelty-free cosmetics. It’s worth noting that Avon’s North America unit’s majority was sold it for US$125 million in 2019 to LG Household and Healthcare! LG H&H is Korea’s leading consumer goods company. None of the many skincare brands owned by LG Household and Healthcare are cruelty free. They have manufacturing in:
Animal Testing – still a controversial issue in this deal
In Brazil, Natura was one of the first industries to extinguish this practice in 2006. The commitment to the “cruelty-free” cause, which means products are developed without cruel treatment of animals, earned the company the Leaping Bunny seal issued last September 2018 by Cruelty Free International.
Natura Cosmeticos SA is creating a subsidiary to manage its Singapore operations, the company said on Monday, as the global cosmetics firm seeks to boost its sales in East Asia. Avon sells in China already.
Unfortunately, a few countries require additional safety testing, which may include animal testing. Avon, in partnership with other organizations, works to help advance government acceptance of alternative non-animal testing methods. But if a compromise cannot be reached, Avon must comply with the testing required by local law. Currently, the Chinese government requires tests on animals for all imported cosmetics and any special use cosmetics, regardless of where they were manufactured.
Avon is listed by PETA as”Working for Regulatory Change”. As of now this is not completed.
As of Now Avon is NOT completely cruelty free.
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