All elf formulas are 100% vegan, no animal testing
and made without the nasty bad-for-you stuff. You get the best of the beauty-verse without killing your wallet or animals. Free from animal testing, phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates. Look good and feel good. Totally guilt free.

Get 30% off select Valentine’s Day beauty essentials for a limited time. lus choose your own gift at checkout when you spend $15+

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Beauty Profile is elf’s new personalized customization tool which enables elf to suggest curated products especially for you. You will earn 50 Beauty Squad points for completing your profile as well as other Beauty Squad benefits.

Simply complete a few questions about your makeup preferences and skin and view your initial product recommendations. Then either sign in to your Beauty Squad account or create a new account to complete the remainder of your profile and receive even more personalized recommendations.

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