Ilia beauty founder Sasha Plavsic wanted to blend the worlds of science and ‘clean’ makeup and skincare together. The company’s motto for “clean” is using organic and natural bases, but sometimes including synthetics in formulations. ILIA Super Serum Skin Tint is one of their best sellers. Find out more about Ilia Beauty Bought by Clarins.
Clean makeup brand Ilia Beauty is being acquired by the Courtin Clarins family holding company, Famille C, which also owns the Clarins brand.
Clarins of Paris company DOES test on animals.
This means Ilia no longer has a parent company that is cruelty-free. If you prefer avoiding brands owned by a company that tests on animals, we recommend avoiding ILIA. If you’re looking for a 100% cruelty-free and vegan brand – Ilia might not be your first choice.
Is ILIA vegan?
ILIA is cruelty-free but not 100% vegan, meaning that some Ilia products contain animal derived ingredients.
Try Honest Beauty, Lily Lolo, Gabriel Cosmetics or bareMinerals for clean cruelty-free and vegan formulas.
Is Ilia cruelty-free?
It doesn’t conduct animal testing on its products, nor does it distribute its cosmetics where animal testing is required by law. At least for now. Clarins plans on expanding Ilia sales to other nations so I’ll be keeping an eye on Ilia Beauty Bought by Clarins. Ilia beauty has accreditation from Leaping Bunny at this time.
Under the new ownership, Famille C will own the majority share of the brand, while Clarins will hold a minority stake, as will Plavskic and Lynda Berkowitz, the brand’s CEO.