elf is “Leaping Bunny Certified”, a label given to brands who have verified that their own facilities and their suppliers do not conduct, commission, pay for, or allow any tests on animals for their ingredients, formulations, or finished products. Leaping Bunny certification is the gold standard in cruelty-free. Read more to find out why.
elf is vegan and animal friendly and now holds a certification with the Leaping Bunny Program, an organization that specifically advocates the cruelty-free standard to be held for companies that produce personal care and cosmetic products. elf has been PETA certified for sometime and now elf is Leaping Bunny certified.
The Standard is short for the Corporate Standard of Compassion for Animals, a voluntary pledge that cosmetic, personal care, and/or household product companies based in the US or Canada make to clear animal testing from all stages of product development. A company’s ingredient suppliers and/or manufacturers must make the same pledge. The result is a product guaranteed to be 100 percent free of new animal testing. All Leaping Bunny companies must be open to independent audits, and commitments are renewed on an annual basis.
The Leaping Bunny Difference
The Leaping Bunny Certification provides the best assurance that a product is free of animal testing. In order to become Leaping Bunny certified, brands must comply with requirements in place that go beyond current laws. Specifically, companies must:
- Adhere to a fixed cut-off date, an unalterable date after which neither the brand nor any of its suppliers and/or manufacturers may conduct, commission or be party to animal tests.
- Set up a Supplier Monitoring System to ensure all their suppliers and manufacturers comply with Leaping Bunny criteria.
- Be open to independent audits to ensure their Supplier Monitoring System adheres to the Leaping Bunny Standard.
- Renew their commitment to the Leaping Bunny Program annually.
Congratulations! elf is Leaping Bunny certified!
elf views our pets as another member of our family. elf offers “Pawternity Leave” for employees. Under this policy, any e.l.f. Beauty employee who adopts a shelter animal is allowed paid time off so that they can tend to the new pet in their lives.