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L’Occitane Buys Sol de Janeiro

L’Occitane buys a majority stake (83%) in Sol de Janeiro, while the founder and CEO will maintain a minority position.

Sol de Janeiro is a fast growing premium skincare brand; it offers body care, Brazilian Bum Bum Cream, fragrance and hair care products and sells both directly to consumers through its website and through various premium retailers across the globe. Find out why that’s not a good thing.

L’Occitane Buys Sol de Janeiro

L’Occitane Buys Sol de Janeiro
L’Occitane Buys Sol de Janeiro

Sol de Janeiro also plans to build out a sunscreen assortment, and launch facial skin care, she said.

Traditionally Sol de Janeiro products were also vegan, cruelty-free, gluten-free, and come in recyclable packaging. We’ll see if it remains that way with L’Occitane’s majority ownership . Hopefully they dot go backwards like NARS.

Is L’Occitane Cruelty-Free? L’Occitane is NOT Cruelty-Free. L’Occitane performs animal testing by allowing its products to be animal-tested.

Is L’Occitane Sold in China? Yes, L’Occitane sells its products in stores in mainland China where animal testing is legally required.

In China, imported beauty products must be tested on animals in government laboratories before they can be approved for sale in the country especially if its has sunscreen SPF or is considered a new type of product.

I have always admired L’OCCITANE, a beautiful lifestyle brand anchored in a deep commitment to sustainability, and we are thrilled to have found a home with the Group to continue to drive our explosive growth. Furthermore, we are ecstatic to have found a partner who so deeply respects our brand vision and values of inclusivity, joy and self-celebration.

Heela Yang,Chief Executive Officer and Co-Founder of Sol de Janeiro

Well that statement is revealing! Shame that L’Occitane Buys Sol de Janeiro. They could have sold to a cruelty free buyer if not for greed.

On L’Occitane’s website, they claim they do not test their products or ingredients on animals and they require all of their suppliers to conform to their no animal testing policy.

Sadly L’Occitane has chosen to sell its products in China with the full knowledge and understanding that they must require its products to be tested on animals first.

FROM L’OCCITANE’S WEBSITE: L’OCCITANE is fundamentally committed to the abolition of animal testing of beauty products worldwide. In China, where our products are retailed, the local Chinese authorities request testing on some cosmetic products sold on the Chinese market, as they view it as the best way to safeguard their consumers’ safety. Our company does not conduct those tests; they are done by Chinese laboratories, approved by local authorities on a limited animal panel.

Suffice it to say Sol de Janeiro’s parent company is not cruelty-free. This would not be a brand I’m NOT comfortable supporting since its revenues contribute to animal testing and with sunscreens will even contribute further to the sad & unnecessary torture of animals. It’s the 21st Century and they can do better.

Try these cruelty free brands instead.

loccitane buys sol de janiero
L’Occitane Buys Sol de Janeiro

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