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SC Johnson Signs Agreement to Acquire Sun Bum

Sun Bum is a lifestyle brand of sun protection formulas for the outdoors enthusiast. The brand includes not only spf products but hair care and lip care products.
SC Johnson announced that it signed an agreement to acquire the brand.
sc-aquires sun bum
In addition, the acquisition is also set to include the Baby Bum collection of sun protection and baby care products, the companies said.
Prior to this Sun Bum’s claims were that they are paraben-free and most importantly, are cruelty free (i.e. not tested on animals). It remains to be seen if this will be continued in the future.
“The Sun Bum brand is a welcome addition to our portfolio of trusted products,” Fisk Johnson, the chairman and chief executive officer of SC Johnson said. “It also expands our robust selection of fast-growing, on-trend products like Babyganics, Method, Mrs. Meyer’s Clean Day and Caldrea that appeal to consumers and their families.”
The global sales of Sun Bum items to other countries makes way for the cruel & inhumane practice of animal testing.
sc-johnson animal testing
Based in the USA, the company is one of the world’s leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, The company, which generates $10 billion in sales, employs approximately 13,000 people globally and sells products in virtually every country around the world.
Ninety-four percent of animal testing is done to determine the safety of cosmetics and household products – leaving only 6% for medical research.
Millions of animals are helplessly tortured & killed during tests for cosmetics and household products.

  • Animal experiments can be replaced by at least 450 methods known at this time.

Cruelty Free Alternatives to Sun Bum


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