Who doesn’t like Jennifer Aniston? Well there maybe a few. I’m not one of them. I honestly liked her more before she went to work for Aveeno. She claims to be a huge animal lover. In fact her white Apollo White German Shepherd dog appears in the ads with her.
Advertisers love this. They think when they include an animal in the ad that we believe they’re not hurting animals. Nothing could be farther from the truth. They hope for subliminal brainwashing with is technique.
They’re also hoping we are fooled about harm by the natural ingredients claims.
From the Aveeno web site: AVEENO®doesn’t conduct animal testing of our cosmetic products anywhere in the world except in the rare situation where governments or laws require it. And there it is. More doublespeak. This means that this brand tests on animals or finances animal testing because it sells in foreign markets that demand it. No one is demanding they sell in foreign markets that test on animals- it’s nothing more than old fashioned greed.
In the US & Canada, animal testing is not required by law to prove cosmetic products or ingredients are safe for consumer use.
It should also be noted that Aveeno is owned by Johnson & Johnson, a corporation that horrifically continues to test on animals & lies to its customers about asbestos in their talc powder. They also own Revlon’s Clean and Clear line, aimed at teen-agers; Roc S.A., Neutrogena , Purpose and Lubriderm.
2005 Resolution: Give the Animals 5
With the help of PETA supporters who held stock in J&J, a resolution was filed in the fall of 2004 calling on the company to “Give the Animals 5“—replace five crude and cruel tests on animals with state-of-the-art and scientifically valid non-animal methods that were already in use in other countries.
Johnson & Johnson opposed PETA’s resolution and sought permission from the Securities and Exchange Commission (SEC) to exclude our resolution from its proxy statement. Fortunately, the SEC staff ruled in PETA’s favor and did not concur with the company’s position.
Supporting animal testing in India
The ‘Action centre’ section of the Peta website http://www.peta.org.uk/action/ listed the organisation’s current campaigns. One post viewed on the 22nd of September 2014 reported that although India had made great progress in ending cruel experiments on animals after its ban on testing cosmetics on animals, the ban on imported animal-tested cosmetics into the country and the removal of animal tests for cosmetics and household products (such as cleaners and detergents) from the relevant standards by the Bureau of Indian Standards. But the Indian Beauty & Hygiene Association (IBHA) and its small group of members – which included largely foreign brands such as Johnson & Johnson – had actively opposed this life-saving progress. PETA stated that “If the IBHA succeeds in weakening or reversing India’s existing ban on animal testing for cosmetics or in impeding its progress on ending the import of cosmetics that have been tested on animals, products could continue to be sold in India which have been tested by dripping harsh chemicals into rabbits’ eyes, smearing them onto animals’ abraded skin or forcing them down animals’ throats. Or worse, animal testing could be permitted in India again.”
PETA communication:Urge These International Companies to Stop Supporting Animal Tests in India (September 2014)
So no, Aveeno is not cruelty-free.
Sources: The New York Times Machine archive, Ethical Consumer & PETA