Who doesn’t like Jennifer Aniston? Well there maybe a few. I’m not one of them. I honestly liked her more before she went to work for Aveeno. She claims to be a huge animal lover. In fact her white Apollo White German Shepherd dog appears in the ads with her.
Advertisers love this. They think when they include an animal in the ad that we believe they’re not hurting animals. Nothing could be farther from the truth. They hope for subliminal brainwashing with is technique.
From the Aveeno web site: AVEENO®doesn’t conduct animal testing of our cosmetic products anywhere in the world except in the rare situation where governments or laws require it. And there it is. More doublespeak. This means that this brand tests on animals or finances animal testing because it sells in foreign markets that demand it. No one is demanding they sell in foreign markets that test on animals- it’s nothing more than old fashioned greed.
In the US & Canada, animal testing is not required by law to prove cosmetic products or ingredients are safe for consumer use.
It should also be noted that Aveeno is owned by Johnson & Johnson, a corporation that horrifically continues to test on animals & lies to its customers about asbestos in their talc powder. They also own Revlon’s Clean and Clear line, aimed at teen-agers; Roc S.A., Neutrogena , Purpose and Lubriderm.
2005 Resolution: Give the Animals 5
With the help of PETA supporters who held stock in J&J, a resolution was filed in the fall of 2004 calling on the company to “Give the Animals 5“—replace five crude and cruel tests on animals with state-of-the-art and scientifically valid non-animal methods that were already in use in other countries.
Supporting animal testing in India
So no, Aveeno is not cruelty-free.
Sources: The New York Times Machine archive, Ethical Consumer & PETA