It appears that L’Oreal has settled on a Cruelty Free buyer for The Body Shop

The French cosmetics giant is in exclusive talks to sell its Body Shop division to Brazilian makeup company Natura Cosmeticos.

Natura is the largest Brazilian cosmetics company. The transaction would be subject to regulatory approval and would be expected to close later this year.
Natura is a founding member of the Union for Ethical BioTrade, gradually ensuring that its sourcing practices promote the conservation of biodiversity, respect traditional knowledge and assure the equitable sharing of benefits all along the supply chain. In the steps of their development and production of cosmetics, Natura does not test on animals and follows the most stringent international safety standards.

A retail pioneer in all-natural beauty products, ethical sourcing and environmental responsibility, Body Shop was founded in Brighton, England, in 1976 by the now-deceased Anita Roddick. L’Oreal bought the company in 2006 from Roddick.

“The ethical values and expertise of Natura make it the perfect new owner for The Body Shop.

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