#crueltyfree | dupe | eye shadow | vegan

Surprise Extension Cyber Monday 30% Off Sitewide and 50% Off All Last Call at Pacifica Beauty! Always clean, vegan and cruelty-free. Sale includes fragrances, lip oil,…

There is a myth being spread online that ALL cosmetics and skincare products from the EU are cruelty free. Nothing could be further from the truth….

Ilia beauty founder Sasha Plavsic wanted to blend the worlds of science and ‘clean’ makeup and skincare together. The company’s motto for “clean” is using organic…

I give to these charities all year long not just on Giving Tuesday. Tortured and experimented on animals need help and escape from the ravages of…

Dupe is short for duplicate. Dupes are sort of like the generic of the makeup and skincare world. What is a dupe? A skincare or makeup…

Youthful skin retains its turgor, resilience and pliability, among others, due to its high content of water. The key molecule involved in skin moisture is hyaluronic…