Is Almay Cruelty Free?

The Latest on Almay. Are they Cruelty Free or Not?

Almay’s claim is that they are clean and hypoallergenic. That doesn’t translate to being cruelty free. They also claim to be cruelty free. Do they say ingredients manufacturers they buy from do not test? This is very important. They can say they are cruelty free but if they are buying ingredients to put in their products they are perpetuating the torture.
Ulta does not list Almay as cruelty free. Almay is owned by Revlon and does 3rd party animal testing. Revlon its self is not cruelty free nor has it ever been. Revlon’s animal testing policy is not to test on animals unless required by law. This means that Revlon is engaging in animal testing in mainland China, where the practice is mandatory for foreign cosmetics.
Although Almay may not be doing the testing themselves, but they are paying others to test their products/ingredients on animals. Almay can easily avoid from having their products and ingredients tested on animals by simply choosing to not sell in countries that require it.
From Revlon’s site:
PETA lists Almay/ Revlon as not being cruelty free.
I believe that supporting  animal-friendly companies goes a long way toward the eventual elimination of animal testing. I’d love if they did a Cover girl move announcing to the world that they do no animal testing & get certified by Leaping Bunny.

By purchasing only from  cruelty-free companies and encouraging friends and family to do the same—people can effect change in consumer demand, sending a powerful message for change, demanding more ethical and humane policies from companies who do continue testing on animals and to national and international regulatory agencies who continue to require antiquated, cruel testing methodologies.

Toward that end, beautybulletins.com provides a continuously updated list of  cruelty-free companies. Please note that this list is not exhaustive.